> ## Documentation Index > Fetch the complete documentation index at: https://docs.zebratruth.ai/llms.txt > Use this file to discover all available pages before exploring further. # Restricted Categories > Image content classification for advertising-restricted categories # Restricted Categories The `/v1/compliance/check-image` endpoint detects image content belonging to six advertising-restricted categories and emits a dedicated compliance check for each match. Each check carries jurisdiction-aware regulatory citations and platform-policy references filtered to the request scope. ## When a check fires The image is analyzed for recognizable objects/scenes. When a detected label maps to a restricted category (case-insensitive exact-word match against the category's `matchLabels`), a `Restricted Category: {categoryName}` check is emitted. Aggregation rules: * Multiple detected labels matching the **same category** → **one** check, using the highest-confidence label in the interpolated message * Detected labels below 50% confidence are ignored (most signal noise lives below this threshold) * Match is exact-word and case-insensitive: `"alcohol"` matches `"Alcohol"` and `"alcohol "` but **does NOT** match `"non-alcoholic"` ## The six categories | Category | Severity | Status | Sample match labels | | --------------------------------------------------------- | -------- | ------- | -------------------------------------------------------------------------------------------------------- | | **Alcohol & spirits** | `high` | `block` | alcohol, wine, beer, whiskey, spirits, champagne, cocktail, vodka, rum, liquor | | **Weapons & firearms** | `high` | `block` | firearm, weapon, gun, rifle, pistol, ammunition, bullet, knife | | **Tobacco & smoking products** | `high` | `block` | tobacco, cigarette, cigar, vape, e-cigarette, smoking, smoker | | **Gambling** | `high` | `block` | casino, gambling, slot machine, poker chip, roulette, lottery, betting | | **Pharmaceutical & prescription drugs** | `medium` | `flag` | medicine, pill, pharmacy, drug, pharmaceutical, prescription, capsule | | **Financial products (incl. crypto, forex, investments)** | `medium` | `flag` | bitcoin, cryptocurrency, currency, investment, trading, stock market, forex, banking, loan, crypto, coin | `high`-severity categories produce a hard `block` decision. `medium`-severity categories produce a `flag` (review required) — typically for regulated content that's allowed with substantiation and disclosure. ## Citations per category Each category carries per-jurisdiction citations (US / EU / UK / China / India) and per-platform citations (Facebook, Instagram, TikTok, YouTube). Only those matching the request scope are included on the emitted check. ### Alcohol & spirits | Scope | Citations | | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------- | | **us** | 27 U.S.C. § 213 (Federal Alcohol Administration Act); FTC alcohol self-regulation guides; state alcohol-board rules (e.g. California ABC, NY SLA) | | **eu** | EU AVMSD Art. 9 (commercial communications for alcoholic beverages); EU Council Recommendation 2001/458/EC | | **uk** | UK CAP Code Section 18 (Alcohol); ASA enforcement | | **china** | China Advertising Law Art. 23 (alcohol); SAMR enforcement | | **india** | India Cable Television Networks Rules Rule 7(2)(viii); Drugs and Cosmetics Act 1940 (surrogate-advertising provisions) | | **facebook** / **instagram** | Meta Advertising Standards — Alcohol | | **tiktok** | TikTok Advertising Policies — Alcohol | | **youtube** | Google Ads Policies — Alcohol | ### Weapons & firearms | Scope | Citations | | ---------------------------- | ----------------------------------------------------------------------- | | **us** | ATF firearms-advertising regulations; state firearms-marketing statutes | | **eu** | EU member-state firearms-advertising restrictions | | **uk** | UK Firearms Act 1968; CAP Code Rule 11 (Distance Selling) | | **china** | China Firearms Control Law Art. 5 | | **india** | India Arms Act 1959 | | **facebook** / **instagram** | Meta Advertising Standards — Weapons, ammunition & explosives | | **tiktok** | TikTok Advertising Policies — Weapons & explosives | | **youtube** | Google Ads Policies — Dangerous products or services | ### Tobacco & smoking products | Scope | Citations | | ---------------------------- | --------------------------------------------------------------------------------------------------------------------- | | **us** | Family Smoking Prevention and Tobacco Control Act (FSPTCA); FDA tobacco advertising rules; state tobacco-control laws | | **eu** | EU Tobacco Advertising Directive 2003/33/EC; TPD 2014/40/EU | | **uk** | UK Tobacco Advertising and Promotion Act 2002 | | **china** | China Advertising Law Art. 22 (tobacco advertising ban) | | **india** | India COTPA 2003 (Cigarettes and Other Tobacco Products Act) | | **facebook** / **instagram** | Meta Advertising Standards — Tobacco & related products | | **tiktok** | TikTok Advertising Policies — Tobacco products | | **youtube** | Google Ads Policies — Tobacco | ### Gambling | Scope | Citations | | ---------------------------- | ------------------------------------------------------------------------------------------------------------ | | **us** | State gaming-commission rules (NJ DGE, NV GCB, etc.); Wire Act; UIGEA | | **eu** | EU member-state gambling regulators (French ANJ, Spanish DGOJ, etc.); EU Commission gambling recommendations | | **uk** | UK Gambling Act 2005; CAP Code Section 16; Gambling Commission rules | | **china** | China Criminal Law Art. 303 (gambling prohibition) | | **india** | India Public Gambling Act 1867; state lottery laws | | **facebook** / **instagram** | Meta Advertising Standards — Online gambling & gaming | | **tiktok** | TikTok Advertising Policies — Gambling | | **youtube** | Google Ads Policies — Gambling and games | ### Pharmaceutical & prescription drugs | Scope | Citations | | ---------------------------- | ----------------------------------------------------------------------------------------- | | **us** | FDA prescription-drug advertising rules (21 CFR § 202); FTC self-regulation for OTC drugs | | **eu** | EU Directive 2001/83/EC Art. 86–100 (medicinal-product advertising); EMA guidelines | | **uk** | UK Human Medicines Regulations 2012 Part 14; PMCPA Code of Practice | | **china** | China Advertising Law Art. 15–18 (medical advertising); SAMR enforcement | | **india** | India Drugs and Magic Remedies (Objectionable Advertisements) Act 1954 | | **facebook** / **instagram** | Meta Advertising Standards — Online pharmacies | | **tiktok** | TikTok Advertising Policies — Drugs, drug-related products | | **youtube** | Google Ads Policies — Healthcare and medicines | ### Financial products (incl. crypto, forex, investments) | Scope | Citations | | ---------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------- | | **us** | SEC marketing rule (Rule 206(4)-1); FINRA Rule 2210 (communications with the public); CFTC commodity-advertising rules; state Blue Sky laws | | **eu** | EU MiFID II; ESMA marketing-communications guidelines; MiCA crypto-asset-markets marketing rules | | **uk** | UK FCA Financial Promotion regime (FSMA s.21); FCA crypto-promotion rules (PS23/6) | | **china** | China Advertising Law Art. 25 (financial-product advertising); PBOC and CBIRC rules | | **india** | India SEBI Investment Adviser Regulations; RBI advertising guidelines | | **facebook** / **instagram** | Meta Advertising Standards — Financial products & services | | **tiktok** | TikTok Advertising Policies — Financial services | | **youtube** | Google Ads Policies — Financial products & services | ## Example response check When an image of a wine bottle is checked with `jurisdictions: ["us", "uk"]` and `platforms: ["facebook", "tiktok"]`: ```json theme={null} { "id": "chk_87bdd543", "agentId": "rights-clearance-image", "checkName": "Restricted Category: Alcohol & spirits", "status": "block", "severity": "high", "message": "Image depicts Alcohol & spirits (detected label: liquor, 94% confidence). Restricted advertising category — alcohol marketing requires age-gating, jurisdictional licensing, and specific disclaimer language.", "recommendation": "Block publication or obtain explicit clearance for alcohol & spirits advertising under the cited regulations and platform policies.", "citation": "27 U.S.C. § 213 (Federal Alcohol Administration Act); FTC alcohol self-regulation guides; state alcohol-board rules (e.g. California ABC, NY SLA); UK CAP Code Section 18 (Alcohol); ASA enforcement; Meta Advertising Standards — Alcohol; TikTok Advertising Policies — Alcohol", "jurisdictions": ["us", "uk"], "platforms": ["facebook", "tiktok"] } ``` The `message` interpolates `{{category}}` (categoryName), `{{label}}` (the highest-confidence matched label, lower-cased), and `{{confidence}}` (integer 0–100). ## Notes on extensibility The category list, match labels, severity, message template, and citation maps are **admin-tunable in real time** — stored in Azure Storage and edited without a code deploy. Changes propagate within 60 seconds via a cached loader. Contact your account team to request: * New categories specific to your industry (e.g. supplements, CBD, political content) * Adjustments to the match-label list for an existing category * Per-tenant severity overrides If the Azure-managed table is unreachable for any reason, the runtime falls back to the in-repo manifest (currently the 6 categories above), so image checks never break on a transient outage. ## Related * [Image Rights Clearance](/guides/image-rights-clearance) — the parent endpoint and full check catalog * [Interpreting Reports](/guides/interpreting-reports) — how `decision`, `score`, and `severity` interact * [Tenant Onboarding and Scoping](/guides/tenant-onboarding-and-scoping) — how `jurisdictions` and `platforms` filter the citation set